Honest writing on the home services market and how a fairer marketplace gets built.
Pros across BC say they pay for leads that never become jobs. Here is what is actually happening, and why a new model is overdue.
5 min read
When you back out the conversion rate, the refund policy, and the shared-lead pool, what does a lead actually cost?
6 min read
Lead platforms reward whoever calls fastest, not whoever is the best fit. Here is why that hurts everyone.
4 min read
Most lead platforms refund bad leads as platform credits. That is a feature for the platform, not for the pro.
A look at what real homeowners pay for the most common projects, with ranges and what drives them.
7 min read
An AI that drafts the first response, asks the right questions, and books the quote can be the difference between a busy week and a slow one.